Our Story
Made with intention.
Euroseror began with a single question: why does well-made clothing have to cost a fortune — or compromise on ethics?
The Beginning
Born between two continents.
Euroseror was founded in 2024 by a small team with roots in both India and Europe — designers, makers, and people who had grown tired of fast fashion's promises and its costs.
The name is a contraction of 'Euro' and 'seror' — a quiet nod to the European craft traditions that shaped our approach, and to the idea that clothing should be a slow, considered thing.
Our debut collection launches November 2026. Six pieces. Three tiers. All made in certified mills in Portugal and Japan.
What We Stand For
Three principles. No exceptions.
01
Craft over volume
We make fewer pieces, made better. Every garment in the debut collection is produced in a certified mill with full traceability from fibre to finished product.
02
Fabric first
We start with the cloth. GOTS-certified organic cotton from Portugal. European linen from heritage mills. Japanese cotton-wool blends. The fabric decides the garment — not the other way around.
03
Priced honestly
We publish our cost breakdown. You know what you're paying for. No markups for the logo. No markdowns to move stock. One price, one run, done.
How We Make
The long way is the right way.
Every piece in the Euroseror debut collection is made in a certified mill — in Portugal for our cotton and linen pieces, in Japan for the Atelier Trousers.
We work with mills that have been making cloth for generations. No shortcuts. No synthetic blends dressed up as natural. No greenwashing.
Each garment is cut, sewn, and finished by hand. Lead times are long. Quantities are small. That is the point.
The People
A small team with a long view.
We are designers, makers, and people who believe that the best things take time.
Arjun Mehta
Founder & Creative Director
Arjun spent a decade in European fashion before returning to India with one idea: make the clothes he wished existed. He designs every piece in the collection.
Sofia Carvalho
Head of Production
Sofia grew up in Porto, surrounded by the textile mills her family had worked in for three generations. She oversees every production run.
Priya Nair
Brand & Communications
Priya has spent her career helping slow brands find their voice. She joined Euroseror because she believed in what it was trying to say.